Mobile App Categories

Jan 27, 2020

Mobile App Categories
Today, in this world of smart devices, mobile apps are an integral part of our daily lives and marketplace is crowded with all types of them. One of the most significant reasons smartphones are so useful are the popular apps they are able to run anytime, anywhere. Over the last decade, the use of mobile applications has grown at a rapid pace, and it’s still going strong. According to data, an average person uses around 30 programs in a month on their mobile device. While Apple’s App Store categorizes mobile apps under 24 categories and Google Play categorizes them in 33 types, 8 main types of mobile applications have managed to successfully reach the users as follows:

1. Business Apps
Business mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. From buying, selling, billing, tracking work progress to sending emails, there are varieties of business apps available. Any business should strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient. Using business mobile apps can effectively assist in achieving these goals and optimize the internal processes of the business. Businesses can create an app for the employees’ interactions within the team, as well as monitoring and managing any processes, exchanging files and data, and aggregating certain statistics, for example. Plus, Business mobile apps can be effectively used for organization and automation of multiple business tasks. They’re also used to engage customers external as well as increase revenue. Since customers can always get in touch with company 24/7 via the mobile app, constant interaction and loyalty will be increased, and in turn, a good loyalty level stimulates sales.


2. Educational Apps
In modern society educational mobile apps not only have done a great thing for the students, parents and teachers by innovation in the education system, but also have made the learning process fun, easy and more efficient. Also, the various app features boost engagement through knowledge-oriented activities. The introduction of applications in education helps in building parent-teacher relations beyond the walls of educational institutes. attendance-management apps maintain the attendance of students, so that teachers can have a keen eye on the students. That makes it easy for both teachers and parents to keep a track of the attendance of students. Furthermore using mobile educational apps causes personalized learning, enhancement of knowledge, 24/7 availability, remote access and limitless learning. So, technology education engagement creates a positive step toward better learning experience and facilitating education process via using educational mobile apps.

3. Productivity Apps
We spend more than one-third of our waking hours working. As human beings, we strive to achieve more and outperform ourselves with every passing day. We are in a constant circle of brainstorming new ways, planning for better results, and trying to discover new methods and frameworks to make ourselves more efficient and our work more effective. In order to make our lives easier personally and professionally, productivity apps can help us achieve and retain our productivity by keeping our progress in check, for planning projects as small as getting the daily grocery to ideating magnanimous project planning on an enterprise level. Now, it is time to manage your schedule and daily tasks and Boost your productivity with these efficient and useful apps from note-taking apps and mobile office suites to calendar apps, timers, to-do lists, tracking tasks and storing file. Most productivity apps serve a single purpose and are built with a very intuitive interface and design to increase efficiency and improve user experience.

4. Entertainment Apps
This category of apps has one sole focus–keeping you happy and busy. Entertainment apps are often used to fill your time, whether you are jet-setting across the country, lounging at home, or really anywhere in-between. Applications by which you can watch videos online, listen to music, search nearest event, chat, post photos on social sites, and more, are built to agitate the user’s mind and categorized as entertainment apps. Such apps are highly engaging and with fun and interactive elements featured in these apps, the overall experience is too refreshing for the users. Among various type of entertainment apps, Music and gaming apps not only enjoy a position on the top of the mobile app market, but they are also the most demanding ones. Plus, live streaming apps are widely popular as well. These apps make it possible for the fans to watch the live stream of any event or a TV show without having to worry about staying at home, chained to a TV, they can carry the show wherever they go.


5. Gaming Apps
This is the most popular category of apps housing more than 24% apps in the App store and google play. It is not surprising as most of the population spent their leisure time playing games. For a long time, smartphones had been a platform for casual gaming, with puzzles being the most popular category of games and Candy Crush at the helm. However, with the rise of processing capabilities and growing screen size, larger gaming companies turned their gaze onto mobile gaming as a valid source of income. Since Gaming apps are exhilarating and highly engaging to the users and offer them sense of accomplishment, app developers tend to invest more resources and time to create new games and mobile versions of famous stationary games. Hence, developers find it the most lucrative category to invest in.

6. Lifestyle Apps
In the fast rhythm of life, we simply forget about many important things: to call our family, go to a concert, get to the gym, be in time for meeting - and the list goes on and on. Mobile application development does not stand still and there is a whole new trend of mobile apps named Lifestyle, which make life easier for users and effective in its various spheres. There are so many lifestyle mobile apps which help people to conduct business, applications for future mothers, applications for travelers and also for people who pay attention to a healthy lifestyle, etc. The concept of "lifestyle apps" unites fashion, news, culture, travel, health, recreation and leisure that help you live the life you want, fulfilling your personal resolutions and making your phone adapt to your environment, outlook, and lifestyle.

7. Social Media Apps
Human nature by default has been programmed to be socially active to a certain extent. However, people have always been looking for ways to connect and network with each other. And, in this age of digitization, people have found ways to be socially active on the internet, which is possible with the advent of the numerous social media apps. So Mobile social media apps are the most famous application where people with common interests meet and converse using a mobile phone or a tablet. Social media apps also provide use of mobile messaging applications and are considered one of the best ways for providing a smoother user interaction and also for engaging users. Additionally, the sharing of videos and images is possible through mobile applications. These apps can also help in attracting new customers for businesses. Product details and features can be easily transmitted, and new orders can also be achieved through the same.

8. Travel Apps
When it comes to planning and taking a vacation, travelers are relying on their smartphones more than ever. Travel apps are not only a source of inspiration but also extremely useful for booking a cheaper flight, making restaurant and accommodation reservations, as well as those that serve as guidebooks and foreign-language dictionaries that fit in your hand. Wherever in the world you’re going to travel, Apps can help you navigate a new city; make currency conversions; pack a perfect suitcase; even provide on-the-ground local expertise. Whatever you need when you hit the road, there’s an app for that. Some of the best travel apps inform you about your destination, with advice, insights, tips, and warnings for how to spend your time. Apps for driving and road trips let you know what to expect along your route, where to buy gas, and which exit to take to find a reliable ATM. Other apps keep your itinerary organized, alert you when you can get a deal on flights, or give you a way to explore your options for where to go next.

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