The great thing about Case Study and testimonial videos, is that your clients are selling your business for you. People influence people, and they are more likely to believe a happy customer than a business bragging about how great they are. This is why review sites such as Feefo, Trip Advisor and even Facebook comments are incredibly important to many businesses success. This is what make Case Studies and Testimonials so valuable. Your customer is explaining to a potential customer their experience with your business, giving them extra confidence when it comes to purchasing from you.
With compelling testimonial videos, you can show the successful experience of your past clients, and encourage the new leads to take a step forward and make a purchase.