A product video is an explainer video that effectively demonstrates the benefits of a product. People are more likely to retain information about a product or brand received through video because the information is presented through audio and visual channels.
We use the word “product” to describe the goods or service that makes money for your company. It can be something tangible (lamp, headphones, t-shirt, tech gadgets, toys) or it can be something intangible (service, platform, website, app). No matter what kind of product you create, it needs to be sold! This is where a product video comes into the picture. It allows you to perfectly present your product and message to your target demographic for sales, marketing, or promotional purposes.