An eCommerce website is a website people can directly buy products from. These types of websites contain components like product pages with buttons that either leads directly to the checkout page to process the payment, or items can be placed in a virtual shopping cart. Customers can buy right from the product page with one-tap checkout in their preferred payment method. Whether you’re about to create a brand new e-commerce site or you’ve been thinking about redesigning your current site, you have to know attractive and cool website designs have always played a key role in a successful online sales and marketing strategy. That’s because beautiful design and an excellent color palette can increase the perceived value of your products.